September 27th, 2011 | 
Author: Graphic Design Melbourne
Posts Tagged ‘Logo Design’
Create your own brand identity with Logo Design
First thing first, what do you think is a logo? The simple way that I’d like to put it in is that a logo design is something, which is visual and which serves as a brand representative or identity to your business or company. The thing with logo design is that you cannot just adapt the logo of someone else, you need to make your own and you need to make is in a way that it actually does meet the needs of your business. Remember that above all else, a logo design needs to be visually appealing, because if it’s not that then it is of no use.
The fact is that a good logo design will even help you in sales if you actually do manage to make your identity in the market. But a logo design does so much more than just create your brand identity; it creates an everlasting effect on the minds of people about your business and the kind of business that you run.
If you have a powerful and effecting logo then this would mean that these people can even become your customers at one point.
A good and custom logo design will create the awareness that you and your brand needs. It will showcase the products and services that you offer and then help you to make a trademark. Be sure to put in effort and time and create a logo which has the power to attract people towards it, if you are able to do this then these folks will be curious about what you have to offer.
You should keep in mind that logo design doesn’t just “happen”. A good logo design is the accumulation of both your efforts and the effort of your designer. It starts with a concept which represents your business and ends when you are able to see a change in the number of your customers. A logo design will not be successful unless and until it is unique and different from the others of its kind. The logo design is useless if it doesn’t stand out.
I have seen many companies who put in a lot of time and money in order to achieve a good logo design and know that a logo is that which symbolizes the scope and quality of the company. The first class logo is that which has just the right combination of colors, shapes and font. Remember that the basic function of the logo design is to attract customers and it should have the ability to urge them towards the company which is represents.
Logo Design: A Collection of Our Previous Logo Works
We would like to present you with a logo design portfolio that contains some of our previous logo design projects, before and after the relaunch of Chalcedony Design.
Posted in Logo Design, Portfolio | 
Tags: logo collection, Logo Design, logo portfolio, logo works | 
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How To Prepare An Effective Design Brief For Graphic Design Projects
A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.
As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….
Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:
- 1. Title
- 2. What is the nature of your business? What does your business do?
- 3. What is your target market?
- a. Age
- b. Sex
- c. Income
- d. Occupation
- e. Location
- 4. What is unique about your business or product?
- 5. Who is your competition?
- 6. What is your aim? What are your goals?
- 7. How do you want your clients to feel about the brand? What is the message you want to communicate?
- 8. What is your budget? Range?
- a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you.
- 9. What is your deadline?
- 10. Provide the designer with current and past design and marketing materials.
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