When you enter a building the first person you see is the receptionist of the company that owns that building. They are the face of the business. Whatever impression they leave on the visitor will reflect on the company they work for.
A logo works exactly the same way. It’s what the public sees first and it’s what triggers the audience’s next reaction, whether to find out more about the graphic that caught their interest or just ignore the mediocrity of the image they saw.
This is why a company’s logo design is very important. It represents the company and has the power to either draw in new clients or repel them.
So what should your logo design have? It needs to possess certain elements for it to effectively carry out its purpose, which is to be a company’s best representation.
Originality and Simplicity
First and foremost your logo should be original. It’s good to check out the latest trends in design especially in your industry, but the key here is not to copy the popular designs. Do your research and based on the information gathered, produce a design that will stand out from the rest. Do this while incorporating the elements of new design most people now connect to.
This doesn’t mean you’ll need to have embellishments and special effects in your logo for it to be considered as a good one. These extra effects may even distract or confuse your audience. Create a simple logo that can clearly convey the message your company wants to impart to its audience.
Simple doesn’t need to mean boring though. You can still insert some personality into your logo while maintaining a simple design. Just make sure to incorporate these essentials into your logo design:
- Colour connections – If your company has established brand colours, make sure your new design works well with these. If you are still to assign one for your company ensure the colours you choose for your logo, as with any type of material that you release to the public, best represent your company and brand. Stick with basic colour schemes.
- Good Aesthetics – Your logo should be creative and aesthetically pleasing enough to spark the interests of the audience. It should also be compelling enough to draw in new clients.
- Recognisable and Memorable – The logo should be recognisable both in huge billboards and small letterheads. The design should also leave a strong and deep impression on your audience and should be something they will remember. Think of your business and how you want people to remember it by and design your logo around this concept.
If you keep on changing your logo in an effort to adapt to new trends you’ll end up confusing both your valued clients and potential customers. Since there is no consistency in your design, you’ll most likely be forgotten. A good design is ageless and can keep up with the times. A good logo can become a company trademark the company can be known for.
A good logo design for some businesses may just be something they need to cross off their list of things to do. This however should not be the case. It takes time and effort in crafting the perfect logo for a company or an organisation. But all these are worth it because the benefits that can be reaped from having a good logo design is endless.
By Debra Wright
Debra Wright is a creative and innovative blogger and online marketing specialist. She uses her wordsmith skills to share her ideas, thoughts, and tips to other people about topics that fascinate her, such as logo design. Follow Debra on twitter @debrawrites…