Posted by Admin on Nov 9, 2013 in
Project: SMBCEO.com What: Website redesign and rebranding via new brand identity. Why: The small business blog’s design hasn’t been updated since 2004 and by today’s standard, it looks obsolete. The site is in dire need for a redesign. The site also doesn’t have a formal logo as a brand, so we need to get this sorted out. How: SMBCEO.com is aimed at small business CEO’s audience. So we think the layout design needs to be clean and professional. The blog posts are great, but they need to be more readable. So, we decided that we need a WordPress theme which is clean, minimalist and using the good-looking Google fonts (We choose Open Sans, by the way.) We decided to go with Bloggy WordPress theme from ThemeForest. No major customization for this one – only the ‘continue reading’ button placement, social media buttons placement, and other minor updates. Logo design – we decided to go with the modern-professional look, and we decided to go with the site name without any additional branding imagery – in other words, the site name is the brand...
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Posted by Web Author on Jan 12, 2013 in Design Articles
Most people who start building an online business are not professional designers. Most of them also happen to be poor, or just don’t want to invest money in their business when they’re starting out. Can you see how this could be a problem? In the olden days you could get a website built by someone who knew what they were doing, or you would have to go without. These days it’s all too easy to set your own website up and it means there’s a lot out there where the design is terrible. You don’t have to spend thousands on your design if you want to build a business, at least not in the beginning, but you do need to understand a few things about design if you want to succeed. There’s a few websites that become a superstar even though they have a rubbish design, but you could sit and wait for years thinking it’s going to happen to you. Keep these in mind and get them fixed if you’ve messed them up. It’s your future business that’s at stake. Choose a good theme The difference in price when it comes to themes is minimal, but if you choose the right one it can be...
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