Design professionals are your resource to the latest trends, best products and ideas to help assist you in the best possible way to achieve your goals. The designer will do the footwork for you while providing the very best for your budget. They can save you hundreds of dollars on just one project by helping to prevent costly mistakes. The agreed upon fee can be by the hour or by the project depending on the client’s needs. Below I have outlined some tips for choosing a designer: 1. Interview several designers to find the best fit for your project. 2. A professional will be upfront about the fees and cost so there will be no hidden fees that will surprise you in the end. Ask questions! 3. Find a designer that fits your budget and project. Some professionals only deal with certain aspects of design and have a minimum charge. Interview over the phone first and get some pricing upfront. 4. Be sure to express your feelings to the designer and keep the lines of communication open. 5. This should be an enjoyable experience! If not, then choose another designer. Any recommendations you can get from other clients are always helpful. 6. A true professional will be...
Learn MoreA thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution. As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy…. Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants: 1. Title 2. What is the nature of your business? What does your business do? 3. What is your target market? a. Age b....
Learn MoreThe design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign. Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop. Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh. It is worth taking time and not rushing a company logo or corporate identity design as your design will represent your company and be around for a very long time. Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website. When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs. ...
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