When it comes to branding, businesses tend to have trouble deciding which portion deserves the most attention. Some feel as if their logo is the most important while others feel as if the tagline will be the key reason people choose their company. The truth is, while the tagline and logo are important, one element is even more important—your color choices. That’s right. The colors that you choose to represent your business will have a bigger effect on your customers than any other piece of your branding elements, and here’s why. People are influenced by color. Most consumers are visual individuals, which means that they will choose a product or service based on the choice of color used in the marketing collateral or packaging. In fact, 92.6% of people said that the visual effects of a product or service have a bigger influence over their purchasing decisions than touch, taste and smell. If you’re not choosing the right colors, then you could be losing business. Color increases brand recognition. Branding your business is important, and having that brand recognized is the best way to increase customer loyalty and trust. When your company chooses the right color for your branding efforts and then stick to those color choices for all...
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Comments Off on 7 Ways To Avoid Mishaps When Using Stock Photos
Stock images remain a fairly controversial issue in the world of design. There are some who believe that it is lazy to use someone else’s work, even if it is bought fairly. Maybe that is true; certainly, it is the easy way to generate images for a core design. But there are many reasons that we choose to go with stock photos rather than creating our own. The obvious one is the time and effort that are saved, which can then be put toward the design process itself. This can help to improve your finished product more than if you took the step of taking your own photos, which can be an exhaustive and time-consuming process. If you do choose to use stock, you should always go with the highest quality images you can find. Anything else looks cheap and badly created, and you won’t want to present that as the result of your hard work. Especially since a low quality stock image can take what was a brilliant design and ruin the effect. Here are seven tips on how to avoid using stock images the wrong way, and so corrupting the integrity of your design: 1. Know When Using Stock Is Appropriate Guess what? Using stock images are...
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