When it comes to branding, businesses tend to have trouble deciding which portion deserves the most attention. Some feel as if their logo is the most important while others feel as if the tagline will be the key reason people choose their company. The truth is, while the tagline and logo are important, one element is even more important—your color choices. That’s right. The colors that you choose to represent your business will have a bigger effect on your customers than any other piece of your branding elements, and here’s why. People are influenced by color. Most consumers are visual individuals, which means that they will choose a product or service based on the choice of color used in the marketing collateral or packaging. In fact, 92.6% of people said that the visual effects of a product or service have a bigger influence over their purchasing decisions than touch, taste and smell. If you’re not choosing the right colors, then you could be losing business. Color increases brand recognition. Branding your business is important, and having that brand recognized is the best way to increase customer loyalty and trust. When your company chooses the right color for your branding efforts and then stick to those color choices for all...
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